I write for brands seeking an authentic voice in a world drowned in noise

Drawing on my background in Humanities from UPF and the Sorbonne, I build the conceptual architecture for projects in search of a distinctive narrative. With extensive experience across the cultural, art, and design sectors, I articulate the imagery of your proposal through interdisciplinary creative direction. My goal is to communicate your vision, giving shape to your ideas through concepts and words that represent you and leave a lasting impression on your audience.

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— PORTFOLIO

From concept to execution

Explore a curated selection of my most defining projects. A journey through creative solutions across print, web, and digital campaigns, where core ideas and narrative converge to craft elevated brand experiences.

01 / 04 Kave Home · 2024

La Vanguardia Branded Front Page

Kave Home | Official Sponsors of Barcelona Open Banc Sabadell

For this project, the goal was to merge the world of elite tennis with contemporary furniture. The headline “Step onto the Design Court” creates a conceptual bridge: it uses tournament terminology to invite the audience into Kave Home’s aesthetic universe. By framing interior design through the lens of the court, I transformed a traditional sponsorship into a cohesive editorial narrative where sport and style share the same excellence.

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02 / 04 Kave Home · 2024

Jordi Roca Interview & Casa Cacao Landing Page

Kave Home & Casa Cacao (El Celler de Can Roca) Collaboration

Casa Cacao landing page collaboration between Kave Home and Jordi Roca

The goal was to create a meaningful connection between two Catalan institutions without relying on surface-level co-branding. The interview with Jordi Roca became the conceptual bridge: by asking about regional heritage, the relationship between raw materials and final taste, and the sensory geography of craft, I positioned the collaboration as a conversation about how excellence is built. The wavy display surface — inspired by chocolate creaminess and finished with cacao shell fragments — transformed from a retail prop into a material metaphor.

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03 / 04 Kave Home · 2024

Kave Gallery at the Musée national Picasso-Paris

Curatorial narrative of the exhibition and landing page

Kave Gallery exhibition at Musée national Picasso-Paris

My role in this project centered on articulating the complete verbal identity for the collaboration between Kave Home and the Musée national Picasso-Paris. Beyond the landing page, I crafted the narrative universe of the physical exhibition: from the opening manifesto at the Hall des Communs to the curatorial biographies and the exhibition labels for each piece. Under the concept “A Dialogue Between Art and Heritage,” I bridged Picasso’s legacy with the creative drive of emerging artists such as Piro, Sacrée Frangine, Szymon Keller, and Terre Brute.

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04 / 04 Galerie Polaris · 2022

Exhibition Curatorial Assistance & Mediation

Galerie Polaris | Révolutions Populaires by Harald Fernagu

Révolutions Populaires exhibition by Harald Fernagu at Galerie Polaris

Collaborating with Galerie Polaris on Révolutions Populaires, I supported the conceptualization and spatial development of this ambitious contemporary art exhibition. My contributions extended from curatorial coordination to hands-on installation, ensuring the artist’s vision was translated seamlessly into the gallery space. As cultural mediator, I orchestrated the opening vernissage and facilitated meaningful audience engagement throughout the exhibition.

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— MANIFESTO

I write for brands willing to slow down — to choose precision over noise, intention over volume, and meaning over metrics.

— ABOUT & CV

I build through the word

My career is forged at the intersection of academic analysis and creative direction. With a degree in Humanities, I do more than just write copy; I design cohesive narratives that imbue brands with intellectual depth. My value lies in the ability to translate cultural heritage and artistic movements into contemporary communication strategies.

WORK EXPERIENCE

Creative Content Writer Specialist
Kave Home (opens in a new tab)
2023 — 2025
AI Language Specialist & LLM Developer
Scale AI (opens in a new tab)
2023
Contemporary Art Gallery Assistant
Galerie Polaris (opens in a new tab)
2021 — 2022

EDUCATION

Bachelor’s degree in Humanities
Universitat Pompeu Fabra, Barcelona
2018 — 2022
International Academic Residency
Université Sorbonne Nouvelle, Paris
2019 — 2020

LANGUAGES

Catalan Native
Spanish Native
French Full Professional Proficiency (C1)
English Full Professional Proficiency (C1)
German Elementary Proficiency (A2)

DIGITAL & AI FLUENCY

Advanced AI Proficiency Expert command of Gemini, ChatGPT, and Claude for complex problem-solving, strategic content generation, and workflow automation.
Microsoft Office Suite Professional mastery of Word, Excel, and PowerPoint for high-level documentation and technical data management.
Social Media Ecosystem Advanced strategy and content management across Instagram, TikTok, X (Twitter), and Facebook.
Design & Visual Narrative Professional command of Adobe InDesign and Canva for editorial layout, visual storytelling, and aesthetic brand alignment.

— CONTACT

Let’s craft meaningful narratives

Every great project begins with a story worth telling. I’d love to hear yours.

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